Tag: marketing services
Communicating a Service Offering in Cairns
January 31st, 2010, No Comments
Because services are intangible, marketing messages for services do more than promote services. Communications make services more tangible, and give prospects something firm to evaluate.
As a result, marketing communications for most services drag around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]
