Tag: rob johnson cairns
Communicating a Service Offering in Cairns
January 31st, 2010, No Comments
Because services are not touchable, marketing communications for services achieve more than promote services. Communications make services more tangible, and give prospects something firm to measure.
As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for [...]
