Tag: services marketing
Communicating a Service Offering in Cairns
January 31st, 2010, No Comments
Because services are intangible, marketing messages for services do more than market services. Communications render services more tangible, and give prospects something firm to make reference to.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully [...]
